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Best of Breed Food Supplements and Detoxifers

  • Helping our customers since 2002
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The key to health is eliminating toxicities and deficiencies! - Dr. William R. Kellas

Win Kit Includes 5 Items:


Having the correct weight loss strategy is key!!

weight loss progression womanweight loss progression man
  • Have you tried diets in the past that didn’t work?
  • Are you tired of diet products that contain chemical ingredients that (you know) aren’t good for your body?
  • Are you tired of yo-yo dieting?

If your answers to the above questions are yes, then WIN (Weight-Loss Intensified Naturally) may be for you!

For many people, WIN is a fantastic way to lose weight quickly while improving health... whether one's weight loss goal is 25 pounds, 50 pounds, 100 pounds, 200 or more pounds, whether you're young or old, male or female.

WIN works because it resets the Hypothalamus - Leptin Switch to ensure fat burning day and night

In a world of hacking at the leaves of the weight loss problem - WIN gets at the roots, which is the Hypothalamic Leptin switch!

win shake

WIN is So Simple... Mix the Powders and Drink!

  • The WIN powders are the key: The WIN protocol consists of mixing three food powders into water and drinking that mixture, every three to seven hours (however often it takes to avoid hunger), instead of eating food.
  • Besides drinking the WIN powders, one consumes seven supplement capsules (6 OGF capsules and 1 AID capsule per day).
  • Our customers report back to us that the WIN protocol has helped them lose weight quickly and consistently... with a resultant life-change that they previously thought was impossible. Customer feedback* is that many men are losing 0.9 to 1.1 pounds a day and many women are losing between 0.4 - 0.6 pounds a day, and simultaneously improving their health. *Individual results may vary and the WIN program is not for everyone, so, please consult with your health professional.
  • WIN customers report that the results received from doing the WIN program boosted their happiness and positive outlook significantly as they realized that their overweight condition can be a thing of their past... and not of their future.

Examples of WIN Weight loss:

42 Year Old Former-US-Marine — Before WIN and 54 Days After WIN

Disclaimer: although this a real experience, it cannot be relied upon in predicting the results of anyone else. Your results may be different. No one should undertake to lose weight without the guidance of a physician who knows well the individual.

  • In 54 Days, this former-US-Marine and current University graduate student (in his last year of PhD studies in psychology) lost 58.4 pounds... while improving all his markers of health. His average weight loss was 1.08 pounds per day. His energy remained high the entire 54 days, in fact, it improved. During this time his blood pressure went down from 152/91 to 109/72. Also, his HDL/LDL ratios improved while his HDL went up significantly. Also, the TSH/T3 levels normalized. Three days a week, he played volleyball for two hours each time. Other than volleyball, he performed no exercise. His volleyball playing improved significantly because of the increase in energy and stamina he experienced. His day to day weight loss is shown below. Also, listen and watch Kent tell his experience with WIN via video.

33 Year Old, Former-US-Army Special Forces Soldier — Before WIN and 60 Days After WIN

Disclaimer: although this a real experience, it cannot be relied upon in predicting the results of anyone else. Your results may be different. No one should undertake to lose weight without the guidance of a physician who knows well the individual.

  • In 60 Days, this former-US-Special Forces member and current University student lost 57.3 pounds... His average weight loss was 0.94 pounds per day. During these 60 days, he continued to work full time as an industrial production-line mechanic during a night-shift, and he attended University classes during the day... allowing not too much sleep. His average resting heart rate reduced during this time from 70 to 56 beats per minute.
    *Latest update, fourteen days later... he's now lost a total 72 pounds.

35 Year Old Young Man — Before WIN and 22 Days After WIN

Disclaimer: although this a real experience, it cannot be relied upon in predicting the results of anyone else. Your results may be different. No one should undertake to lose weight without the guidance of a physician who knows well the individual.

  • In 22 Days, this young man lost 44 pounds... His average weight loss was 2 pounds per day (although if you only count the last 18 days, he averaged 1.6 pounds per day of weight loss). He did cardio exercise (1 to 3 miles of treadmill and 5 to 7 miles of stationery bike) each day of the 22 days. He drank three WIN shakes per day to achieve this amazing result. He now plans to weight lift extensively to build up muscle bulk.
Weight Loss Chart 22 Days Truman
truman before and after


35 Year Old Young Woman — Before WIN and 30 Days After WIN

Disclaimer: although this a real experience, it cannot be relied upon in predicting the results of anyone else. Your results may be different. No one should undertake to lose weight without the guidance of a physician who knows well the individual.

  • In 30 Days, this young woman lost 20 pounds (15 pounds of fat and 5 pounds of skin and supporting blood vessels as shown by a body analyzer). She says that she exercised about five times a week at the gym and is quite pleased because she always had plenty of energy for her demanding job and for exercise. She will be continuing WIN after the Holidays and will send us new pictures in another month or two.
Malisa Before and 30 Days After


65 Year Old Retirement Planner — Before WIN and 90 Days After WIN

Disclaimer: although this a real experience, it cannot be relied upon in predicting the results of anyone else. Your results may be different. No one should undertake to lose weight without the guidance of a physician who knows well the individual.

  • In just three months (90 days), our Retirement planner lost 100 pounds... while improving his health and lowering his blood pressure by 20 points. His average weight loss was 1.11 pounds per day. Before WIN he was not able to walk 300 yards without stopping to rest. After doing the WIN program, he went to Europe and walked miles every day and enjoyed feeling young and "fit" again. Later, he took up bicycling and now bicycles 20 to 30 miles each weekend with his wife. WIN transformed his life, forever!

74-Year-Old Who Came Out of Retirement for One Last Race — Pictures Before WIN and At the Race (90 Days After Starting WIN)

Disclaimer: although this a real experience, it cannot be relied upon in predicting the results of anyone else. Your results may be different. No one should undertake to lose weight without the guidance of a physician who knows well the individual.

  • Another example of WIN results can be seen with our 74 year old Boston marathoner who lost 90 pounds in three months. The impetus for him to utilize WIN was that he wanted to run the Boston Marathon for one last time (at age 74), but he had put on quite a bit of weight since his last marathon several years earlier. So, he needed to lose a significant amount of weight in order to be able to have a good chance of completing the race. With help from the WIN powders, he was able to lose 90 pounds so quickly that he calls WIN “magic”. He was featured in Boston Marathon advertisements.

17 Year Old Who Wanted to Be Skinny

Disclaimer: although this a real experience, it cannot be relied upon in predicting the results of anyone else. Your results may be different. No one should undertake to lose weight without the guidance of a physician who knows well the individual.

  • We can’t show our teenager's photos (she’s too shy), but at 17 years of age and 180 pounds of weight, she wanted to be skinny. So, she started taking WIN and in three months got down to 115 pounds. She loved being skinny and was able to change her life completely with skinny clothes and a “skinny” attitude. She has so much more energy than before WIN, during the many years when she carried so much fat. Now she feels light and in charge.


How and Why Does WIN Work?  

Fat Burning is the Healthy, Long-Term Metabolic Mode. Sugar Burning is the Short Term, Survival Metabolic Mode. Whether One is in the Healthy Fat Burning Mode or Surval Focused Sugar Burning Mode Depends on the Condition of the Leptin to Hypthalamus Feedback Mechanism

The reason for WIN's success it promoting fat burning is that it promotes the repairing of desensitized Leptin receptors in the Hypothalamus gland and lowers the production of Leptin in one's body, so that the amount of Leptin in the blood doesn't overdrive and desensitize or "break" Leptin receptors in the Hypothalamus. This enables fat burning.

  • To understand how this works, one needs to first understand that there is a communication mechanism from fat cells to the brain letting the brain know if sufficient fat reserves exist in one's body (enough fat to outlast a famine or illness). This is a survival mechanism that is inherent to human life.
    • The Hypothalamus gland contains receptors for a chemical called Leptin. Leptin is made exclusively in fat cells and then circulates in the bloodstream. The Hypothalamus receptors "sniff" the blood to check for the presence of Leptin in the blood.
    • If these receptors are able to sense sufficient Leptin then the Hypothalamus knows that there are enough fat cells in the body to survive a short term famine, and it is happy, and signals for fat burning.
    • But, if the Hypothalamus cannot sense very many Leptin molecules then the Hypothalamus will take that to mean that there is inadequate incoming food (meaning a famine or sickness)... and take steps to survive this famine or sickness.
    • The signals that the Hypothalamus will send out to the thyroid, adrenal glands and cells of the body when Leptin levels are low include:
      • Signaling to lower energy expenditures (IE lowering the energy set-point) in order to store as many incoming calories as possible as fat.
      • Signaling to switch the metabolic mode to sugar burning (fat storing), instead of fat burning in order to spare fat reserves.
The Hypothalamus's Leptin Sensing is a Great Thing Because It Helps Us Survive Famine and Sickness
  • As long as the Leptin receptors in the Hypothalamus are sensitive to Leptin (rather than desensitized and unable to detect Leptin)  - the Hypothalamus Leptin feedback mechanism works great. How this feedback system id designed to function is as follows:
    • If one stops eating (for instance, if one is sick, or there is no food to be eaten), fat will continue to be burned for energy, until eventually, when there isn't very much fat left on one's body, Leptin levels will also go down. With much less fat, very little Leptin will be being made.
    • At that point, when Leptin levels are too low (because there is very little fat on the body making Leptin), the Hypothalamus will recognize the low Leptin situation
    • and will signal for lowered energy expenditure and switch the body's metabolic mode to fat storing (sugar burning mode). The result of this is that energy expenditure will go down and fat reserves will start to be conserved.
    • Later, when the person starts eating enough food, fat reserves will be built up again because the person is in the fat storing mode and Leptin levels will start to go up.
    • Eventually, the Hypothalamus will recognize that Leptin levels are normal again, meaning the famine pr sickness is over and will switch the body back to the healthier, fat burning metabolic mode.
    • And, that's how fat reserves will be maintained at a high enough level to outlast a famine or illness.

So, What Could Possibly Go Wrong?

  • There is a big problem that eventually occurs when Leptin receptors become damaged or desensitized to Leptin.
  • The problem is that with damaged Leptin receptors fat storing will continuously occur — until the receptors are repaired because with broken receptors the Hypothalamus will be unable to sense Leptin.
  • if its Leptin receptors are broken (desentisized to Leptin), then the Hypothalamus cannot detect Leptin even if its level is very high (ie, the person has lots of stored fat).
  • So, when desensitized to Leptin the Hypothalamus believes that Leptin levels in the body are zero... and that the body is starving to death.
  • That means that desensitized Leptin receptors in the Hypothalamus are virtually an unsurmoutable problem and a primary cause of inability to lose weight.

Here's How Leptin receptors get broken!

lots of fatleptin too high
  1. Just like ear drums or one's sense of smell can be desensitized by continuous loud noises or strong smells, Leptin receptors can be desensitized by continuous high levels of Leptin in the bloodstream.
  2. When Leptin receptors are "desensitized", they are not able to sense Leptin levels.
  3. As a result of not sensing Leptin levels, the Hypothalamus panics, thinking there is a famine or illness and therefore the Hypothalamus directs the body to be in a mode of conserving and storing fat and burning sugar (instead of fat), in order to increase fat reserves.
  4. The Hypothalamus will continue forever in the fat conserving/storing mode until it can again sense Leptin.
  5. So, trying to lose weight when one's body is in the fat storing mode is like trying to swim upstream.

The WIN program is the best way to lose fat weight because it works with your Leptin control system (your body's natural fat management system) called the Hypothalamic Leptin switch) to re-sensitize Leptin receptors in the Hypothalamus. We explain this in detail in our free to download Leptin E-Booklet.

Why Win Works So Well To Encourage Fat Loss

  1. the super-high amount of nutrients in the five WIN ingredients completely nourish the body's cells (probably better than they have been nourished ever before),
  2. but, also, because the WIN powders have very little sugar/carb content, blood sugar drops significantly. That is important because when blood sugar is low, fat cells produce far less Leptin than when blood sugar is at normal levels.
  3. and So, low blood sugar means less leptin production which helps the Hypothalamus receptor tissue to repair and become sensitive again to Leptin. This allows the body to go back to the fat burning mode.
  4. WIN powders continue to help the body to maintain Leptin at low enough levels so that the Leptin receptors in the Hypothalamus are not re-damaged and one can stay in the fat burning mode.
  5. If one stays in the fat burning mode, then one can burn off excess fat. Eventually, when one has burned up all the excess fat on his or her body, Leptin levels will stay at the correct levels for fat burning to continue without the help of the WIN powders, IE, one can eat normal foods, again.

Some additional facts about WIN:

  • Risotriene/Ricatein (which is nearly half of E7 by weight) is able to help re-sensitize to Leptin molecules the Leptin receptors in the Hypothalamus.
    • Once those Leptin receptors are resensitized or repaired, the Hypothalamus can "suddenly" see the pounds of fat that were in one's body all the time but were previously "invisible" and not being accessed for energy. Upon seeing the availability of that fat, the Hypothalamus can begin signaling for fat burning.
  • WIN's other numerous nutrients ensure that MTOR receptors are satisfied.
    • The MTOR feedback loop focuses on minerals and amino acids. If one has too few amino acids or minerals the result will be that urges to eat will be generated. This is because MTOR receptors won't be sensing enough nutrition in the body. In both animals and people an unsatisfied MTOR feedback loop causes a desire to eat and a feeling of stress.
  • With the balance in WIN, the body responds to lowered Leptin, ideal amounts of nutrients and very few carbs by burning fat both day and night.
  • Interestingly, one's fat is exhaled as carbon dioxide... so that one literally breathes fat away. And, one gets healthier and healthier while burning up excess fat.
  • WIN works for young and old, male or female!

Before Starting

The Basic Protocol

  • For the first five to ten days, we recommend consuming four to five servings per day (most people do four, but take however many WIN drinks you need to in order to not feel hungry or out of sorts. These first five to ten days are when one's body will be switching metabolic modes from sugar burning to fat burning (some people switch more quickly than others due to faster repairing of the broken Leptin receptors in their Hypothalamus glands). If you are hungry or unsettled during these first days, you aren't consuming enough WIN drinks, or not consuming them frequently enough.
  • After the first five to ten days, you will want to consume two, three or four WIN drinks to maintain a state of "no hunger". Space these drinks somewhat evenly apart. The goal is to never be hungry (so that you aren't in a stress mode). Most people consume three drinks per day. Some are completely full with only two. If you're still hungry after three drinks do a fourth one. Always finish your last WIN drink between three and a maximum of five hours before bedtime. Examples (feel free to adjust to your own personal clock).
    • Example for four servings: 7am, 11am, 2pm and 7pm
    • Example for three servings: 9am, 2pm and 7pm
    • Example for two servings: 11:30 am and 7pm

More WIN Protocol Details

  • As far as the capsules, one should consume 6 capsules per day of OGF and 1 capsules per day of AID. It doesn't matter if one consumes them all at once or spaced throughout the day, but for "simplicity", most people take them all at once in the morning.
  • A WIN drink includes four different food powders and water as follows (powder amounts can be adjusted base on body size):
    • 15 to 50 ounces of water. Filling the stomach is more satiating (satisfying) for your subconscious mind. The subconscious mind likes a full stomach and will generate less urges to eat if you frequently fill your stomach. So, the amount of water in each WIN drink depends on whether you want a stronger taste in your mouth or a fuller stomach.
    • 1 Scoop (22 grams) of E7 — the RisoTriene/Ricatein in E7 is one of the secrets to repairing damaged Leptin receptors.
    • 1 to 4 tablespoons of Vegan Protein — larger persons use four tablespoons, smaller persons can use as little one tablespoon per serving. (Hechoco = Hemp with Chocolate, Richoco = Sprouted Rice with Chocolate or Ricocu = Sprouted Rice with Cupuacu) — choose whichever protein you like best.
    • 2 to 4 teaspoons (a little less or a little more than one tablespoon, according to your body size) of GPS — this ingredient supplies minerals, antioxidants, nutrients galore.
    • (Please note that one can use 3 or 4 tablespoons of Risotriene and Monk Fruit to taste instead of E7.)

Persons under 150 pounds can use the smaller amounts of powder as shown above. It is always important to have at least as much nutrition as your body needs... extra nutrition won't be a stress, to your body, but too little nutrition will be a stress. So, smaller and/or less active people are candidates for using the smaller serving amounts.

How Many Bags of Each WIN Food Powder or Supplement Do I need for a Month?

Each bag of food powder lasts a different amount of time. That means they won't run out at the same time.

A Seven Essentials (E7) canister contains thirty servings. At three servings per day. That's enough for 10 days. At $60 per canister, and 3 canisters a month, that's about $180 a month cost.

A bag of Vegan Protein contains about 60 tablespoons. That's 30 servings at two tablespoons per serving or 15 servings at four tablespoons. Someone over 200 pounds would need between 3 and 4 tablespoons per serving. So, at a cost of $22 per bag (and average of 3.5 bags a month) that's about $77 a month cost.

A bag of GPS has about 200 teaspoons. That's 80 servings at two heaping teaspoons per serving, which is 27 days at three servings per day. So, someone over 170 pounds would need between 1.1 bags per month at three servings per day. At $55 per bag, and 1.5 bag per month that's $66 per month in cost.

An OGF bottle contains 180 capsules and an AID bottle contains 60 capsules. OGF lasts one month and AID two months for most people. At a rate of 6 OGF capsules and 1 AID per day that will average (over 2 months) to a cost of about $55 per month

  • With the above averages in mind, the the total cost will probably be just over $350 per month for most people for three servings of WIN per day. Of course, that cost is offset by the amount of food one doesn't eat each month. This amount could be less for smaller persons and a little more for very large persons.
  • Utilizing Ricatein and Monk Fruit instead of e7 will save about $50 a month. But, it doesn't taste as good and lacks fiber that E7 provides. The Ricatein and Monk Fruit replacement is great for those allergic to the vegetables in E7. The results are just as good as the results with E7.


WIN Ordering Form

Since each of the products lasts a different amount of time for different people, we recommend starting with an approximate 30 day supply and then reordering according to one's actual usage rate). To get started, click on your approximate weight and approximate quantities for your weight will be added to the ordering form below. You will be able to change the E7 flavor and Vegain Protein flavor to whichever type you desire.

Ricatein — Soluble, Stabilized Rice Bran (may be used in place of E7) - $37.00 per LB
Lakanto Monk Fruit / Erythritol Sweetener (optionally used with Ricatein) - $12.99 per 800 gram bag

Ricatein Powder

Nutrition Facts
Serving Size: 3 to 4 Tablespoons (14 to 18 grams)
Calories Per 12 Grams: 54
Ingredients: 100% Soluble, Stabilized Rice Bran

Hechoco Powder

Nutrition Facts
Serving Size: 2 Heaping Tablespoons (16 grams)
Calories Per 15 Grams: 60
Ingredients: Organic Raw Hemp Powder, Organic Raw Chocolate Powder, Organic Raw Coconut Sap

Richoco Powder

Nutrition Facts
Serving Size: 2 Heaping Tablespoons (16 grams)
Calories Per 16 Grams: 60
Ingredients: Organic Raw Brown Rice Protein, Organic Raw Cocoa Powder, Organic Raw Coconut Nectar and Organic Coconut Milk powder

GPS (Green Powder Super-drink) Powder

Nutrition Facts
Serving Size: 1 Tablespoon (8 grams)
Calories Per 8 Grams: 25
Ingredients: Carrots, Beet, Wheat-grass, Alfalfa-grass, Barley-grass, Oat-grass, Rice Protein, Acacia, Aronia, Gojiberry, Black current, Camu Camu, Blueberry7, Cranberry, Bilberry, Maqui, Pomegranate, Lucuma., Coconut Milk, Pine Pollen, Astragalus, Kelp, Ginger, Turmeric, Organic Alga DHA powder, Minerals, Probiotics

WIN - Frequently Asked Questions

Why Do the Words WIN and Hypothalamic Leptin Feedback Mechanism Get Used Together?

The Hypothalamic-Leptin Switch is a human survival mechanism that regulates the amount of "energy" (fat) stored in the body. Working with this switch that is inherent in all human beings ensures much easier weight normalization. The way the Hypothalamic-Leptin switch works is:

  • Leptin molecules are created in fat tissue and circulate in the blood to the brain where they are sensed by the receptors in the Hypothalamus.
  • If sufficient Leptin molecules are sensed by those Hypothalamus receptors (sufficient is a serum Leptin level between 4.0 ng/ml and 9.0 ng/ml), the brain is happy and signals for fat burning, which is the high energy and healthy metabolic mode.
  • On the other hand, if insufficient Leptin molecules are sensed (less than 4.0 ng/ml), or if the Hypothalamus is unable to sense Leptin molecules at all because its receptors have become desensitized to Leptin, then the Hypothalamus gland will believe that a famine is occurring and will put the body in a fat storing mode (also called a sugar burning mode). This fat storing mode also results in the lowering of the thyroid energy set-point and many other unhealthy responses, all designed to minimize energy usage and maximize fat storage, in order to outlast the perceived famine.

Now, here's the modern day "rub":

  • When Leptin levels go too high, the receptors in the Hypothalamus "break", that is they become desensitized to Leptin, and cannot sense it anymore.
  • High Leptin levels and resultant desensitized Leptin receptors are common for the majority of sedentary people who have accumulated substantial amounts of adipose fat. Therefore, a great many people perpetually exist in the fat-storing mode, which makes burning fat (and losing weight long term) very difficult (since their Hypothalamus believes (due to broken Leptin receptors) that the body has zero stored fat) and therefore is in danger of starving to death.

Thankfully, if Leptin receptors in the Hypothalamus are repaired and Leptin levels are sufficiently reduced, by drinking WIN (instead of eating normal food), then one's body can quickly get into the fat burning mode so that weight loss proceeds rapidly.

What Do the WIN Powders Taste Like

They have a pleasant and mild, chocolate-y taste.

Can I Do the WIN Program if I'm Diabetic?

This is not a question we can answer. Some diabetics have done the WIN program successfully. However, all medical questions need to go your medical professional. Anyone who has or may have blood sugar challenges or other medical situations, should work with a wellness professional before, during and after doing the WIN protocol.

How Long Can A Person Stay On the WIN Program

We're not absolutely sure. We've had people go five months with only positive results. We anticipate no problems going longer than that, but have no reports back on longer periods.

Explain More About Why the WIN Program Works So Well?

The WIN Program works so well because it promotes the fat burning metabolic mode. These are the main goals of WIN:

  • Heal Hypothalamus Receptors — the first goal of the WIN protocol is to heal damaged Leptin receptors in the Hypothalamus. It does this primarily through the healing power of Risotriene/Ricatein.
  • Decrease Leptin — the second goal of the WIN protocol is to decrease the production of Leptin in fat cells so that the body will continuously operate in the fat burning metabolic mode. Lowered Leptin levels will be the result of low blood sugar since Leptin production goes down as blood sugar goes down.
  • Avoid Counterproductive Responses — Finally, the third goal of the WIN protocol is to avoid counter productive responses in each cell of the body. There are nutrient sensors in each cell of the body called MTOR. These nutrient sensors detect a variety of nutrients circulating in the blood. If circulating levels of minerals or amino acids are out of range (too high or too low), those will be detected and the cells will turn off cellular maintenance or go into a stress mode. Typical dieting does only two of the above three things, and often allows the body to go into a stress mode (due to insufficient incoming minerals, amino acids, etc.).

It is the intense amount and variety of nutrients in WIN that help to prevent stress responses while, at the same time, enticing the body to get into a fat burning mode. WIN works because it repairs Hypothalamic Leptin sensors, lowers Leptin production through low blood sugar and prevents stress responses by providing balanced amounts of nutrients.

Why Aren't WIN Weight Loss Graphs in a Straight Line?

Virtually no type of progress in the real world goes in a straight line. This is particularly true of weight loss.

The body is balancing many things while it burns fat, such what to do with skin and blood vessels that are not needed when the underlying fat tissue is burned up — the proteins in the skin and blood vessels need to get autolyzed (disintegrated into amino acids) and this takes time to accomplish. Also, most especially the body is managing stored toxins. The two main places where toxins are stored in the body are fat and water (just below the skin). While on the WIN program, as fat is burned up for energy, toxins (that were previously stored in the fat) are released into the blood. The body will quickly, and temporarily store these toxins in retained water beneath the skin (the retained water has weight and so weight fluctuates as toxins are stored... before gradually processing the toxins out of the body. When retained water is expelled the weight will drop suddenly (instead of in a gradual manner).

What if I "need" to eat or drink something at a social event because I don’t want to appear to be anti-social by refusing food and drink?

Participate with a glass of water or celery stick. In most cases, this will satisfy the requirement to be sociable. If truly, you must eat more at a particular occasion, then eat a small amount of protein and salad greens (but, don’t eat the croûtons, dressing or fruit). Be warned - a rather small amount of carbs or sugar (including fruit sugar) can put a complete stop to the fat burning mode and cause the stress and delay of several days in getting back into a fat burning mode.

What if I need to do extreme physical labor while doing WIN — will I find it difficult to work as hard as needed because of the scant calories in the WIN powders?

Most people, while doing the WIN protocol, carry out a normal active lifestyle, including many will do regular sessions of weight training or exercise at the gym. This type of exertion is not a problem.

If, however, the calorie burning demands of the tasks to be done are extremely high (a 40 mile competitive bike ride in the mountains, for instance), and your body hasn’t yet become an efficient fat burner, it could be possible for you to run out of energy. So, when preparing to do especially demanding work, you should be preemptive by taking two extra servings of the WIN powders or an even better option would be consuming Parent Omega Oils (they will keep you in fat burning mode while giving a lot of extra energy). Learn more at

If one is sweating a great deal, there is also the issue of replacement of electrolytes. Electrolyte loss can be a significant challenge for anyone, whether they are doing the WIN protocol or not. To replace electrolytes, there are many types of electrolyte or mineral products. We recommend one without added sugar. Kona Deep Sea Minerals or Body Genesis would be excellent or just some sea salt in water.

How did WIN come to be?

The WIN program was designed at the request of a neighbor/friend who wanted to lose weight by juicing but found the juicing daily grind to be too difficult, IE the tremendous work of buying the vegetables, juicing them, cleaning up the juicing machine, putting the vegetables back in the refrigerator and cleaning the kitchen. Also, the juices didn't taste very good unless fruits were added which slowed down weight loss. The original goal was to eliminate the calories from fruits, eliminate the onerous and time demanding work of juicing/cleanup and make sure that weight loss was healthy by providing all needed nutrients including proteins.

  • The first goal of WIN was to supercharge the body with nutrients as occurs with juicing. The second goal was to make it easy and quick — to avoid the effort of buying and juicing numerous exotic fruits and vegetables (and the onerous cleanup afterwards). WIN uses numerous vegetables and low-sugar fruits that are picked at the peak of nutrient content and immediately dried at low temperature so that no nutrition is lost. This is why WIN is much better than juicing in terms of nutrients.
  • The other goal of WIN was to follow the dietary suggestions from Ron Rosedale (longevity researcher who discovered the relationship between serum Leptin levels and metabolic mode, fat burning or fat storing) in regard to lowering blood sugar so that Leptin production would be decreased in fat cells, while maintaining adequate but not excessive amounts of amino acids, in order to avoid MTOR driven down regulation of cellular maintenance)

After Reaching One's Target Weight, How Does One Avoid Rebounding?

The most important thing that needs to be done to avoid rebounding is to continue with the WIN protocol until Leptin levels "come down" to the low side of the fat burning range. The fat burning range is 4 to 9 ng/ml and the low side of that range is between 4 and 6 ng/ml. The reason for continuing with WIN until reaching the low side of the fat burning range is that Leptin levels fluctuate during the day based on blood sugar. By being on the low side of the fat burning range, even if one eats food late at night, blood sugar levels and Leptin levels (which will rise significantly at night) will remain below 9. This is important because if Leptin levels go above 9, the high levels will start to re-damage Leptin receptors which can re-instigate fat storing (sugar burning) mode. Avoiding this is important to avoid rebounding.

The likelihood for Leptin to rise above 9 ng/ml is highest when one eats large evening meals and doesn't get enough sleep. So, make it a habit to stop eating four to five hours before you go to sleep... and if you want to eat a large evening meal... make it a Leptin friendly meal.

What Things Can Deter the Benefits of the WIN Protocol?

Actually, that is a great question. Here are some of the answers:

  • High levels of cortisol that will result from anxiousness, jealousy, pain, fear, grief or lack of sleep will impede results. That's because the body reacts to cortisol to "force sugar burning" and fat storing. Therefore, in the face of high cortisol, one needs to meditate, touch the earth (earth grounding reduces cortisol), watch comedies (laughter is a best medicine because it reduces cortisol). Also, chocolate reduces cortisol and the WIN products have plenty of chocolate - so just drinking an additional WIN drink will help immensely.
  • Sleeping earthed will help reduce cortisol levels.

Please explain Leptin and the Fat Burning Mode "Better"?

Leptin is a chemical messenger molecule, that can be likened to an odorous chemical. The Hypothalamus gland "smells" the Leptin molecule in circulating blood. If the Leptin smell is too strong Leptin receptors in the Hypothalamus can become damaged (insensitive to Leptin)... just like the nose can become insensitive to smells that are too strong (like dirty diapers or sulfur). If Leptin receptors are damaged, they must be repaired or else they will not be able to sense Leptin and the body will go into a fat storing mode and quickly gain weight. That's why the Leptin protocol ought to be continued until blood levels of Leptin are in the fat burning range, and preferably on the low side of the fat burning range so that the Leptin receptors won't be easily damaged again if blood sugar temporarily rises (increasing Leptin production temporarily, too).

How Does One Know if He or She Has Reached a Low Normal Leptin Range

One could get Leptin tests from a medical doctor in order to know one's Leptin levels (unfortunately, insurance won't pay for it). A less expensive way is to not monitor Leptin, but to monitor body fat percentage, since this can be done much more easily or even one's shape compared against photographs of typical figures at the various body fat percentages. Since Leptin is made in fat... keeping minimal amounts of body fat is a reasonable goal. Men should maintain body fat percentages between 10 and 15 percent. Women should maintain body fat percentages between 17 and 22. Levels that are lower than that will result in too low a level of Leptin (triggering fat storing mode). And levels that are higher than this can result in too high of levels of Leptin on those occasions when one eats late at night. So, keeping body fat levels at a low, but not excessively low amount is the smartest tactic. One can get body fat percentage measured at a local gym or at many health food stores.

Advanced and Best Tactics for Maximizing Fat Loss

The Standard WIN Protocol is great, and works well for most people. However, the following tactics can be used to turbo-charge fat loss at a faster pace, or to get someone into fat burning whose body is resisting the fat burning mode:

  • Consume Arginine at the end of each dayArginine taken at the end of the day on an empty stomach will increase levels of Human Growth Hormone, which will thicken muscles, help one sleep better and help reset (sensitize) the Hypothalamus even faster. Thickened muscles means a higher calorie burn rate each day and the better one sleeps the more fat burning occurs, also. So, this is a tactic that some people really like to use. Arginine also improves cardiovascular function (an extra plus).
  • Glycogen (stored sugar) depleting exercise — this would be any exercise done for at least 40 minutes that causes a sustained rapid heartbeat, huffing, puffing and sweating (in other words, your body has to work at a good pace for 40 minutes). How this helps is that when glycogen (stored sugar) and blood sugar are both used up in these exertions, then the body is forced to burn fat to continue those exertions. Once the body is solidly in the fat burning mode, the body will continue to burn fat for quite some time after those exertions are ended (until glycogen stores are replenished in a few hours). So, vigorous exercising is a great way to force several hours of fat burning to occur. The goal is to get the body to accept fat burning as the new norm.
  • Saturate the body with Atomic Iodine — more than any other single element of nutrition, atomic Iodine has the ability to make sure that the Thyroid gland is operating in a high energy output mode (i.e. that the metabolic set-point is high). 95% of North Americans are low in Iodine... therefore, for 95% of these people, adding Iodine is a very wise thing to do in order to ensure a high metabolic rate. For the other 5% of the population, supplemental Iodine won't hurt nor help, as the supplemental Iodine will go unused and just be eliminated from the body. Since an under performing Thyroid will limit significantly one's energy burn rate, supplementing with Iodine could very well be the needed impetus to more rapid weight loss. Learn more about Atomic Iodine. A bottle of Atomic Iodine is therefore a great investment for most people.
  • Deep breathing and drinking plenty of water — fat leaves the body primarily as exhaled carbon dioxide. It follows, therefore, that deep breathing and consuming plenty of water will result in faster elimination of fat.
  • Sleep more - sleeping more increases fat loss. The research is there... seven to nine hours of sleep means that you will burn off more fat than if you only sleep five or six hours.
  • Cold baths and showersIce baths and cold showers can increase good fat (brown fat) and increase burning off of bad fat (white fat, adipose tissue). As a caveat or warning — make sure that you go slowly — after having been approved for cold temperature sessions by your wellness professional.
  • Lowering cortisol levels —high levels of cortisol that will result from anxiousness, jealousy, pain, fear, grief or lack of sleep will prevent fat loss, by putting the body in sugar mode, fat storing mode. Solutions: one can meditate, go outside and touch the earth barefoot (earth grounding reduces cortisol) or Sleeping earthed will help reduce cortisol levels., watch comedies (laughter is a best medicine because it reduces cortisol). Also, chocolate reduces cortisol and the WIN products have plenty of chocolate - so just drinking an additional WIN drink will help immensely.

Why Are These Products Included in the WIN Protocol?

  1. E7 (Seven Essentials)Ricatein or Risotriene/Ricatein — Soluble, Stabilized Rice Bran. Risotriene/Ricatein or E7 (which contains Risotriene) is very good at helping to restore sensitivity to Leptin receptors. Ricatein is high in Gamma Oryzanol, a tissue healer and Tocotrienols (a cousin to Vitamin E) that heal all types of tissues and both Insulin and Leptin receptors. Such healing is key to ensuring the desirable fat burning metabolism that enables fat to be easily burned for energy. E7 and RisoTriene also help heal damaged gastrointestinal tissue and nerve tissue.
  2. Organic Vegan Protein — either Hechoco, Richoco or Ricocu, Any of these protein sources are great in terms of providing high quality, easily digested protein to maintain the body's daily cellular repair and operational processes. Hechoco is a hemp sourced protein (with excellent Omega Fatty Acid profiles), while the proteins in Richoco and Ricocu are sourced from great tasting, sprouted brown rice. These proteins are either flavored with Chocolate or Cupuacu. Hechoco and Richoco are flavored with Chocolate (Cocoa) and Ricocu is flavored with Cupuacu (which has a completely non-Chocolate and quite interesting taste). For most people, nothing beats chocolate.
  3. GPS (Green Powder Super-drink) — this food powder contains a plethora of nutrient rich vegetables, berries, herbs, enzymes and dairy-free probiotics. By including it in the WIN program, one is ensured of a huge variety of minerals and nutrients so that one's health and energy remain high.
  4. Original Glutathione Formula (OGF) — this powerful supplement boosts glutathione levels by up to 400%, quenching liberated toxins and free radicals quickly so that one feels great while burning up pounds of fat each week. The main cause of fatigue in the human body is excess free radicals and toxins. OGF helps ensure that free radicals and toxins are more quickly eliminated from the body.
  5. Advanced Immune Formula (AID) — another powerful supplement designed to keep your body totally healthy while fat is being burned like crazy. It especially helps ensure that liberated-from-fat-toxins don't do exit damage to cell membranes by helping cell membranes to be as healthy as possible.

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